Branded fortune cookies delivered straight to your prospects’ HQs is the B2B icebreaker you didn’t know you needed.
Your B2B pipeline strategy is tired. No offense, but it’s true. It’s like beige wallpaper, if beige wallpaper also sent “Just circling back :)” emails every three days and connected on LinkedIn before pitching a demo.
Predictable. Repetitive. Ignorable. And seen just about everywhere.
The same dusty playbook for B2B pipeline generation has been running on fumes for several years. Plus, we’re seeing the pendulum actually swinging back toward physical marketing – the kind that prospects actually experience, remember, and talk about.
We’d argue physical channels never left, but hey, welcome back, everyone!
Overplayed (and Overpriced) Digital Moves
How many of these sound familiar?
Email reply rates falling off faster and faster, even while you refine and refine.
LinkedIn outbound strategies proving time-consuming (and a bit soul-crushing).
Paid ads keep bringing CAC inflation that’s constantly fighting budget belt-tightening.
Meaningful social engagement trending downwards, all while your boss begs you to go viral.
Booked meeting and closed deal irregularity quarter after quarter.
We know there’s a better playbook.
One that’s creative, disruptive, and delightfully unexpected, reaching your B2B buyer and sending them happily through your funnel without expensive retargeting.
Welcome to the delicious world of fortune cookies.
Branded Fortunes, Busy Pipelines: Let’s Bake Some B2B Wins
Yes, we’re talking about actual fortune cookies. And yes, your B2B buyers will love them.
Because branded fortune cookies do what most ads don’t: surprise, delight, and stick.
Here’s how we make it a B2B marketer’s dream:
Front of slip: Bold, clever, and on-brand messages that feel fun and add to the moment, rather than distract or detract from it.
Back of slip: Logos, scannable QR codes, and links to landing pages, demos, deals, or whatever tasty CTA your funnel needs.
B2B Spotlight: Trainual’s Cookie-to-Conversion Campaign
Trainual – a leading employee knowledge & training software – partnered with OpenFortune for a perfectly sequenced campaign all centered on the power of the fortune cookie. Leads were able to breezily scan cookie QR codes, which led them to a persuasive landing page. From there, emails were captured and custom automated email sequences sent. Trainual’s own sales team even followed up in real time.
And it worked. Trainual didn’t just throw cookies into the world and hope for magic. They paired physical delight with digital pipeline power, and they got measurable, qualified leads to show for it.
Because when you work with an ad agency that gets your audience and your CRM? That’s when the actual magic (and revenue) happens.
Ad Fatigue Is Real. Fortune Cookies Are the Cure
No one needs another LinkedIn DM that starts with “Hey [lead’s name], quick question…” But a cookie that shows up in your office with your name on it? That gets people talking.
And we’ve got the stats to prove pairing physical + digital is more than just a gimmick.
Creates Genuine B2B Buzz
We bake, brand, and ship your cookies straight to your ICP’s offices along with your mailers, all inside beautifully designed boxes that don’t get tossed. Instead, they’re opened, shared, and openly discussed.
Break rooms light up. Slack channels buzz. And your QR code becomes a shortcut to meetings, demos, and deals after just one touchpoint.
Bakes In Meaningful Engagement
We’re not here for one-click wonders. Your brands’ fortunes get stuck on office pinboards, compared in boardrooms, and locked in memory banks for months. That’s long after the webinar invite gets buried or the LinkedIn post disappears into the scroll void.
Mouth-Watering Campaign Performance
Let’s talk results.
On average, our B2B partners experience the following after one OpenFortune campaign:
20x increase in pipeline volume
3% direct scan-to-booking rate (that’s 3-4x industry averages)
8% search your brand name after reading their fortune
That’s what happens when you tastefully disrupt the B2B norm.
We’ve got the pipelines (and the print receipts) to prove we’re B2B’s best-kept marketing secret. Let’s build a campaign that breaks through the blah and books actual business.
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