How 3 Day Blinds Unwrapped Success with OpenFortune

From custom window treatments to free in-home consultations, 3 Day Blinds has built a reputation of removing everyday design friction for 40 years and millions of customers across Southern California.

Headquartered in Irvine, their free in-home consultations aim to help people reimagine the beauty of their own space, but with less stress and few demands outside, so should we go with the cerulean or azure shades?

Even with that longstanding reputation, 3 Day Blinds is the kind of operation that understands you should never (prematurely) draw shut fresh opportunities for growth.

We’re all familiar with the “someday” dilemma, that ongoing wish to freshen up your home. So you mull over potential paint choices, rug or decor swaps, and of course — new colors, styles, and textures to frame one of the most important features of any room: windows.

But 3 Day Blinds wanted something that nudged homeowners from just thinking about a window treatment refresh to finally booking a consult.

Their goals stemmed from some deeper smart thinking: Increase general brand awareness and drive more calls and bookings for free in-home consultations, and pull window treatment rehabs out of the procrastination pile.

They also knew their usual digital and direct mail plays wouldn't cut it. For starters, when was the last time you actually physically saved a direct-mail promotion, put it on your fridge, and remembered to do something with it? Likewise, overloading on the same old digital ads wasn't moving many leads from impressions to action. Their target customers don’t need a hard sell or another run-of-the-mill promotion. If those hadn’t been enough to motivate bookings before, why would they be now?

That voice telling them to try something new — something low-pressure yet equally inspiring, memorable, and influential — led them to giving OpenFortune a call.

3 Day Blinds partnered with OpenFortune to turn procrastination into momentum, and chose fortune cookies as their medium.

They saw the potential in the tangible, unexpected moments delivered by fortunes that make people actually hit pause. And unlike digital ads on feeds and screens that disappear from memory within seconds (1.5-2.8 seconds, to be exact), a fortune cookie creates a physical experience many of us actually enjoy, adding to the moment rather than interrupting it.

3 Day Blinds’ creative sought to reflect the warmth, optimism, and immediate action at the heart of their goals:

• Front Slips: Inspirational fortunes centered on brighter futures and fresh starts, all neatly aligned with the feeling of finally doing that home improvement project.

• Back Slips: Multiple witty and context-aware invites for consumers to book their free in-home design consultation just by scanning the accompanying QR code.

No salesy language or forced urgency. Just an easy next step that naturally fits the situation, playing off intentional and well-framed timing. With fortune cookies, readers are relaxed and receptive, able to enjoy this small physical interaction that nudges their curiosity into consideration — and consideration into action.

3 Day Blinds’ fortune cookie results proved how a seemingly subtle, physical experience can drive more meaningful consumer behavior. It generated:

• 70% unaided recall, a huge accomplishment and wind in the sails of an awareness-forward marketing play.

• 2.67x lift in consultation bookings directly from slip QR code scans.

Better yet, after a successful six-month partnership test, 3 Day Blinds decided to become the exclusive blinds partner with OpenFortune, ensuring a continually creative (and crunchy) way to stay top-of-mind moving homeowners from “maybe someday” to “let’s book it.”

It represents yet another tick in the column of fortune cookies’ marketing muscle: a mix of high memorability, high stickiness, high conversion, and branded messages brightening real peoples’ days.

We always knew the future of fortune cookies could be this bright.