When the House Goes Global: Stake’s Fortune-Fueled Expansion

Stake India has steadily become one of the country’s go-to destinations for online casino gaming and sports betting, built for players who want both excitement and reliability.

The platform blends skill-based classics like blackjack with real-time popular sports action (especially cricket and soccer), creating an experience that’s immersive, plugged-in, and always on.

And under the hood, Stake India runs on some serious tech. We’re talking fast load times, smooth performance, and brand visuals that don’t stutter when the action heats up. Security and trust are baked in, with protected transactions, strong account safeguards, and responsive support that keep aims to keep play as seamless as it is safe.

Add in live sports data and intuitive e-gaming features, and Stake delivers an experience designed to keep players’ expectations utterly fulfilled, and then some.

Stake wasn’t starting from scratch when they decided it was time to take things up a notch, pushing brand awareness more deeply across India and beyond.

As a multi-year OpenFortune partner in the U.S., the brand already understood the power of experiential OOH done right. But next-level mass awareness and brand familiarity expansion presented a new challenge: scaling awareness across a diverse market while ensuring cultural relevance and brand cohesion.

The next-phase objective between the two became clear: drive awareness for Stake’s current online casino welcome offers, but with an execution that needed to feel local, premium, and unmistakably still Stake.

This wasn’t about shouting louder or sponsoring more OOH events, as the brand had previously relied on. Stake was betting on showing up smarter. They needed a proven format that could translate globally while still feeling personal on the ground.

OpenFortune and Stake took what worked and evolved it.

The campaign leaned into fortune cookies as a universal symbol of luck, then localized the experience to resonate with Indian audiences while keeping Stake’s, bold, gamified brand front and center.

The creative execution hit on both needs, equal parts familiarity meets intrigue:

• Front Slip: Fortunes centered on luck, prosperity, and opportunity, importantly paired with Hindi translations to deepen cultural connection, diversity, and accessibility.

Back Slip: Enticing, high-energy copy promoting Stake’s welcome offers, supported by popular celebrity imagery, bold branding, and a clear QR code path to action.

The result was an activation that felt premium, playful, and purpose-built for regional and international expansion — proof that the right OOH format doesn’t just travel well. It’s designed from the jump to scale.

Forget about a campaign that simply lands. OpenFortune and Stake released an activation that converted passive curiosity into real engagement.

The numbers speak for themselves here:

• 68% brand recall, showing the message stuck and cookie recipients took in more than “just another ad.”

• 3.4% QR code scan rate, turning physical moments into all-essential, targeted digital action.

• 13% organic social searches, sparked naturally by the surprising, delightful experience wrapped up in golden crunch.

For Stake, the campaign reinforced brand recognition in new and deepening regional markets while driving attention to its freshest welcome offers. And it did so using slip messages that add to the recipients’ days, all organically and unobtrusively.

For OpenFortune, it was another reminder that when you pair a globally recognizable brand with a culturally adaptable format, the results break boundaries.

Because whether you’re betting stateside or halfway across the world, one thing remains true: A little luck helps, but smart strategy wins the game.