How Caesar’s Palace Won Big with OpenFortune

Standing tall on the legendary Las Vegas Strip, Caesar’s Palace has spent decades setting the standard for luxury casino gaming.

But how does a brand so tied to its history step smoothly into the future? With that question on the table, Caesar’s has begun expanding into the digital realm, translating its infamous “feel like an emperor” experience into sleek, immersive sets of online wagering.

To amplify the latest and greatest from its online casino offshoot — and especially to hype up its latest welcome bonus — Caesars craved something fresh, clever, and dare we say unforgettable.

Even a powerhouse like Caesars needs to keep awareness sharp and timely, especially when launching new online incentives.

Not to mention the competition heating up across the wider industry. With new, savvy online gaming competitors popping up month after month, Caesars recognized this as their moment to leapfrog ahead of the curve — and to solidify their place as the top-of-mind choice for the bespoke digital casino experience. Nothing less would do.

But casino marketing (IRL or digital) can come with a lot of compliance red tape. From age restrictions to state-specific regulatory fine print, advertising for betting and gaming must walk a careful line.

Caesars especially needed a way to:

• Boost brand awareness without crossing regulatory swords.

• Stay compliant with how it teased its latest online betting introductory offers and incentives.

• Not get lost in the noise and competitiveness of traditional advertising.

• Still look and feel entertaining.

In other words, they needed a push distinctly emblematic of Caesars Palace itself: bold, premium, attention-grabbing, and worthy of your time and money.

That’s where fortune cookies come in.

Enter OpenFortune from stage-left, holding a tray of golden-brown brand touchpoints disguised as an iconic dessert.

The partnership between the two made sense: Caesars is known for luck, luxury, and escapism, and OpenFortune for its novel, but wildly effective fortune cookie ad platform, equal parts immersive, surprising, and impossible to ignore.

Here’s exactly how the campaign unfolded:

• Front Slip: Fortunes centered on luck, prosperity, and opportunity, all themes deeply aligned with Caesars’ world of possibilities when you enter its walls.
  

• Back Slip: A mysterious (and equally enticing) promo teasing a high-stakes winner of $2500, paired with the Caesars logo and a scannable QR code designed to turn curiosity into actual clicks.

OpenFortune’s cookie partnership aimed to capture the very spirit of walking down The Strip, neon-lit and enticing, with Caesar’s Palace looming large:

• Cookies create a tactile, memorable brand moment unapologetically distinct from today’s digital clutter.
  

• Age-gated distribution ensures compliance is clean, tight, and fully in control, something other gaming marketing methods don’t always get to enjoy.

• OpenFortune’s own distribution model adheres to tight geo-targeting by state and zip code, taking license compliance headaches off Caesar’s shoulders.

Caesars found proof that fortune does, indeed, favor the bold — with results backlit by the soft glow of slot machines:

• 71% unaided recall: That’s objective memorability and connection, not luck left to chance.

• 8% searched for more online, and 7% shared their fortunes on social: Real people, posting a real cookie, about a real experience, for your real brand. Authentic engagement doesn’t get more authentic than that

• 3.6% scanned the QR code: Direct action nurtured from a direct, surprising, naturally incentivizing experience.

OpenFortune’s partnership proved how fortune cookies are more than a kitschy kitchen table moment at the end of the meal. They’re a measurable, scalable ad channel sparking conversation and curiosity, keeping your audiences’ spirits high, and nurturing an actual experience instead of yet another ad.

For Caesars, the campaign delivered the perfect blend of grandeur with approachability. Legendary brands leveraging a familiar dessert to create a powerful, compliant, yet unforgettable touchpoint isn’t something most consumers get to experience. It makes a mark, and that mark moves the brand needle.

And for OpenFortune, the partnership reaffirmed that when you wrap a marketing message in a moment of surprise and delight, people remember. They also share and they act. And your brand wins big.