ZipRecruiter: Cracking the Career Market with OpenFortune
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75%
Brand Recall
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350,000,000
Social Impressions
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25%
Kept Slip After Meal
Zip Recruiter hit us up with this age-old question: "How do we stand out in a fiercely competitive hiring landscape?”
So, here's what we did. We shared 20,000,000 OpenFortune cookies across 50,000 restaurants all over the US for a year.
And, man, the results were wild!
Beyond just satiating mouths across America, Glickman's data showed a whopping 350 million social impressions and 75% brand recall.
We did more than just hand out fortune cookies- we gave people a memorable experience and inspired a whole lot of people to chase their dream gigs.
