Manscaped: Making a Smooth Move with OpenFortune
Took Photo of Fortune
Shared On Social
Manscaped, the champions of men's grooming, hit us with a head-scratcher: How do you make a typically hush-hush topic like men's grooming something people are excited to talk about?
It was a tall order, but we a love challenge! We served up a hearty 500,000 OpenFortune cookies to our expansive family of restaurants nationwide over a span of just two months.
The aftermath? Beyond just being the treat of choice after a zesty meal, our intel showed a smooth slide to success with 18 million social impressions, a cut-above-the-rest 72% brand recall, and 12% of people shared it with a friend via social.
With Manscaped, we didn't just share a fortune; we reshaped the conversation around men's grooming while making consumers laugh ... and possibly you as well.